Articles

At Sole Traders United we believe that knowledge and experience is to be shared. We hold a bank of business articles, on a range of topics, written by business people known to us.

If you would like to submit an article, or a series of articles, on your business topic do please contact us and we will give it every consideration. In return you will receive direct links to your web site or contact details.

Marketing Yourself – Marking it Work for You

October 22nd, 2007 | guest contributor

1. The Dos and Don’ts of PR

By Jenni O’Connor of Crossover Business Developments

In this second article in our trilogy, we look at how PR can boost awareness of your business.

PR is all about generating free publicity for your business. More formally, it has been defined as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics – which can be many.

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